"New-to-2013 brand FYT & CO. is attempting to awaken next season’s wardrobe with a bold SS14 collection. The accessories brand, launched earlier this year by an established high street supplier, is aiming to catch the eye of the edgy style seeker with a vibrant range of bags, caps, phone, and iPad cases. Boasting experimental colour ways, neon design features and geometric patterns, the range intelligently fuses wearability with a sense of fun. Practical holdalls will appeal to the gym-goer or keen traveller, while totes and backpacks provide the ideal go-to for busy city dwellers. With a focus on distinctive execution, each design is constructed using quality fabrics and a fail-safe fastening technique; ensuring every piece will both last and fulfil all everyday needs. A consistent use of waterproof finishes only strengthens this practicality."